Creating safer young drivers – Driving lessons for 10-17s launch for the first time in Wigan

-Innovative sessions reduce accidents in newly qualified drivers by more than a half

-Scheme to launch at The DW Stadium in May

A groundbreaking driver training course aimed at 10-17 year olds has announced it will launch at The DW Stadium in Wigan in May.

The first Young Driver event will be held on Saturday 13th May on a specially designed course at the stadium, offering anyone over the age of 10 the chance to drive a car in a safe but realistic environment.

Four hundred people are killed in accidents involving young drivers every year in the UK. Shockingly, one in five newly qualified drivers crash within six months of passing their test, rising to 40 per cent of 17-year old males. Only eight per cent of drivers are aged 17 – 24 and yet they account for a worrying 30 per cent of people who are killed in cars every year.

But for those who have taken a Young Driver course, the rate of accidents in that worrying first six months drops by more than a half, to fewer than one in ten. The scheme has now given more than 400,000 lessons at over 45 venues across Britain.

During the lessons dual controlled SKODA cars are used and tuition is provided by highly qualified DBS-checked driving instructors. On a specially constructed road system with traffic signs, and specific areas for practising manoeuvres, youngsters are encouraged to consider responsible driving and are given time to perfect the necessary driving skills without the pressures of public roads. A personalised Drive Diary charts how they do.

Kim Stanton from Young Driver said: “We are delighted to be launching at The DW Stadium. We have been looking for a venue in Wigan for some time, and the stadium is in a great location. Because there is a large area for us to use, it will allow us to create a really interesting course, providing opportunities for youngsters to try out a variety of driving manoeuvres.

“With one in five young people crashing within six months of passing their test, it is vital something is done to help our youngsters become safer drivers. We believe it is important to train drivers over a longer period of time and that catching youngsters when their attitudes towards driving are still developing is the key to producing a safer driver. By starting at a younger age you can more easily focus on attitude and behaviour and you have a better chance of tackling a young person’s sense of invulnerability.”

Andy Birch, Stadium Operations Manager, said: “This is the first time we have linked up with Admiral Young Driver and we are delighted that our facilities can be used for a scheme designed to promote safety on our roads. The DW Stadium is a place where many young people come and enjoy the entertainment on show and it is important for us to be able to reach out into the community on a regular basis and help.”

Driving tuition is available for disabled youngsters and Young Driver can also cater for birthday parties. Thirty or sixty minute lessons must be booked in advance. Lessons start from £34.95.

Young Driver will initially run approximately once a month at the college, with confirmed dates so far on 13th May, 18th June, 15th July, 6th August, 3rd September, 8th October, 5th November and 3rd December.

For more information, to book a lesson or to buy vouchers visit or call 0844 371 9010.


 For further information please contact: Shona Nutter or Sarah Heppell on or 07714 953919 / 07956 278115.

Notes to editors:

 Young Driver was established in 2009 with the aim of helping to teach youngsters to drive over a longer period, therefore encouraging a safer generation of new drivers at 17. The scheme is sponsored by Admiral, SKODA and Goodyear.

Anyone over the age of 10 and above 1.42 metres tall can get behind the wheel of a brand new dual control SKODA Citigo car with a fully qualified ADI driving instructor. Lessons take place on private property which has been developed into a realistic road system complete with road signs, junctions and car parks. A Drive Diary is kept to monitor progress. More than 400,000 youngsters have now been through the Young Driver experience and there are 47 venues to choose from across the UK.

Young Driver lessons in a Bentley Arnage are now also available at selected venues.


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